We're Closing - A Letter from VETTA's Founder
Dear VETTA Community,
It’s with a heavy heart that I announce that VETTA will be closing at the end of March. I am so grateful for our amazing team, suppliers, and customers, and so honored to have been a part of something so special.
VETTA was created out of a desire to make fashion more thoughtful, intentional, and sustainable. We believed there had to be something better than the status quo of exploiting people and the planet to make clothes that ended up in a landfill. What if we considered the wellbeing of people, the planet, and animals in every decision, and tried our best to make garments that tread softly on the earth? What if we made clothing that was curated and versatile, so people could buy less and wear it more?
And so in 2016, VETTA was born. It started in my living room, sewing multi-wear pieces that could mix and match. Then we launched the idea on Kickstarter. There’s something vulnerable about putting your ideas out there, to be accepted or rejected, for the world to judge. When our customers came through in waves of support, it was incredible and surprising - and such a gift. To think that my designs could go out in the world, and live on real bodies – at your engagement parties and first dates and vacations – all those special and everyday moments. It's been the honor of a lifetime.
I’ve had the privilege of working with the most amazing team – truly kind, hard-working, and good-hearted people. We’ve had the most incredible customers, mindful and curious and caring, and willing to take a chance on a small brand. This community is the reason we’ve made it so far, and have continued to grow every year.
It hasn’t been easy being the sole founder running a growing company. I covered many roles - designed every capsule, ran every financial projection, and just never stopped. Eventually, I ran myself into the ground. As much as I tried, I was never able to make the company sustainable for myself. I’ve come to realize that I need to put myself first and focus on my health and wellbeing. I’m planning to take some time to rest, reflect, and decide what’s next. There’s a chance that VETTA could come back in another form, or maybe this is the end.
No matter what happens, I want to thank you so much for your support. I’m so proud of all we’ve built together. I will never forget this season of my life, and how you so generously poured out your support for VETTA. What an incredible thing for so many people to choose to buy sustainably and thoughtfully.
We will be open through the end of March, to sell the rest of our inventory, and our team will be here to answer questions and help with anything you need. We would love your support in this final chapter as we work to wind things down. I hope that you can find a treasured piece for your wardrobe to remember us by.
Founder & CEO, VETTA